Turning a hardware-based health product into a separate software brand
About the project
Hume Health is a software health platform developed as part of the FitTrack ecosystem, designed to help users track body metrics and monitor their progress over time. It connects to a smart scale, allowing users to collect and view personal health data as part of their daily routine.
Operating in the consumer wellness sector, Hume Health caters to individuals seeking a straightforward and accessible way to stay informed about their health, without the need for complex tools or medical expertise. The product focuses on presenting personal health data in a clear and accessible format that is suitable for a general audience.
Challenge
The consumer wellness space is crowded with hardware-led products that blur the value of health data. Hume Health needed a distinct, mature identity beyond the FitTrack smart scale, repositioning the app as a trusted, subscription-based platform ready to integrate with broader fitness ecosystems.
Our process
Our team followed a structured branding and website design process, focused on defining a distinct software identity and supporting future growth across product, marketing, and digital ecosystems.
Results
The project delivered a cohesive brand and website foundation that supports Hume Health as an independent software platform. The new visual identity and web experience clarify the product’s value beyond hardware, helping position the app as a long-term health companion rather than a device add-on. With a scalable brand system and a conversion-oriented website flow in place, the client gained a clear framework for user acquisition, onboarding, and future growth.
Our approach
Our work focused on helping a software product step out of a hardware-led ecosystem and establish its own voice, presence, and acquisition logic.
