Modernizing an evidence-based e-commerce experience for PEMF therapy
About the project
DrPawluk.com is an e-commerce platform dedicated to Pulsed Electromagnetic Field (PEMF) therapy devices. Founded by Dr. William Pawluk, the website serves as both a retail hub and an educational resource for people seeking non-invasive wellness solutions.
The platform offers a wide selection of medical-grade PEMF systems for home and professional use, designed to relieve pain, accelerate recovery, and improve sleep. It includes detailed comparisons to guide purchasing decisions and educational content for informed self-care.
Challenge
DrPawluk.com needed a full website redesign to modernize its user experience and strengthen trust among medical professionals and wellness enthusiasts. The client expected a compelling design that would expand the target audience and increase business profitability.
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Our process
Throughout the project, we combined research, brand refinement, interactive features, and technical optimizations to improve navigation, product discovery, and user engagement across key pages.
Results
The redesigned DrPawluk.com platform delivers a more credible, conversion-focused experience for both clinicians and wellness consumers. The refreshed, science-aligned interface streamlines product exploration and strengthens brand trust. With real-time visualization and comparison of device intensity, the custom PEMF Simulation plugin significantly increases user engagement and supports more confident purchasing decisions.
- Improved performance score 71 to 98
- Reduced page speed 5s to 0.9s
- Monthly site visits 160,000+
Our approach
In a clinically sensitive market, trust is everything. We aligned visual language, product logic, and technical infrastructure to reinforce authority at every touchpoint.
