Develop Health — building a Swiss-style healthcare landing page in the healthcare industry
The top-notch platform that reduces clinician workload
Develop Health is a US company focused on building better medication utilization infrastructure. Their key goal is to optimize healthcare processes and improve patient outcomes with innovative AI technology.
To simplify medication access, they work on auto-filling prior authorization forms and using patient data. With high-fidelity digital infrastructure, the company develops health through engineering.
Focus on a Swiss-style simplicity
The analysis led us to create a brand image that was as innovative as Develop Health itself. To bring this idea to life and put the company’s tech prowess front and center, we opted for a Swiss-style branding strategy.
This decision was anchored by the style’s capability to create meaningful messages through simple elements, making it an ideal match for the client’s domain, where clarity and precision are paramount.
Solid concepts shape the brand’s voice
Through abstract geometric shapes, our concept showcases how Develop Health tackles healthcare challenges. The use of free space and non-standard grids in the layout introduces a fresh perspective, while the color scheme, featuring accent colors against a classic black and white backdrop, provides a striking visual contrast.
This design concept is rooted in modern, technical graphics that flow through every element and guide the user's attention along a clear path. The contrasting color palette, highlighted by a single, bold accent color, reinforces this structured journey and creates a cohesive and engaging visual experience.
A blend of symbolism and abstraction
Through various concepts with multiple symbols, we came up with the final logotype. As a result, Halo Lab designers presented a distinctive and recognizable symbol created from different ideas — the medical cross.
Our team aimed to immediately convey the industry in which the company operates through the logo itself. By incorporating the medical emblem, we established an instant connection with the healthcare realm.
“With the usage of simple forms, we made a recognizable symbol in the medical field, embodying the essence of care and well-being.”
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Functionality and aesthetic of Swiss design
To outline Develop Health’s essence through design, we focused on simplicity and minimalism, hallmarks of the Swiss style. This approach led us to craft an aesthetic that speaks of overcoming challenges, much like the company’s mission.
We achieved this through abstract graphics composed of simple geometric shapes. Our team strategically applied branding elements, creating a unified and distinctive look for the company in the healthcare field.
Contrasting color palette and structured typography formed the foundation of the brand style, leading to meaningful communication with users.
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Trust in a website depends on the details
Most of the competitors didn’t have trust indicators or product usage reviews on their platforms. This was a great signal for us to focus on credibility and start brainstorming on a better perception of Develop Health.
The work process started with the creation of a two-page site using social proof elements to showcase the company’s expertise and product quality.
Creating an innovative AI-driven medical website
The first concept is based on a three-column grid with a restrained color scheme and mixed composition. This approach integrates branded graphics in the background, complemented by quality photos and bold typography. The design, although rich in elements, is carefully crafted to retain a sense of openness and space.
Another concept unfolds with a vibrant grid and brighter color scheme, contrasting with the first one’s restraint. The layout focuses on content and large headlines supported by branded graphics. A narrow left column adds structure, while the vivid background enhances the visual appeal.
Building a landing page with a custom tech stack
When approaching the challenge of building a platform from scratch, we focused on the opportunity to create something truly bespoke and tailored to the client’s requirements.
Our team chose Webflow as the primary development platform. Later on, we recorded a detailed screencast on how to use the admin panel with tips on content editing.
